We run a series of events for our Shopping With Soul members, covering topics and themes which support them and their businesses. Previous events have included information on how to get featured in the press and a ‘meet the buyer’ evening where they heard directly from retail buyers on how they select product.
Information about our next event will be featured shortly, but in the mean time, take a look at our past events below.
How to get your products featured in the press - Tuesday 15th January 2019
Date: Tuesday 15th January 2019 Venue: PR Dispatch’s offices at Uncommon,1 Long Lane, London, SE1 4PG.
Yeshen Venema, photographer specialising in studio-based product and lifestyle photography for micro businesses
We heard from our expert panel on what assets and imagery you need before starting to generate PR. Rosie and Yeshen spoke about why your branding, tone of voice and website aesthetic is important for PR, how to get your brand noticed and make the most out of social media, how to determine your most press worthy product and how to stand out from the crowd when pitching to the press.
We learnt from our panel of retail buyers about the best way to approach shops, how to prepare your business for wholesale and how to maintain those all important relationships. Each panel member spoke about how they select makers to work with followed by questions from the audience.